The Info Group provides expert, ethical, search engine optimization (SEO), pay-per-click, (PPC), internet marketing and search engine marketing services.
Based in Dallas and Fort Worth, Texas, The Info Group has a recorded history of ranking web sites at the top of search engine results, successfully managing paid search campaigns and establishing a strong internet presence for their clients. This experience gives us an edge in understanding how search engines work and how best to optimize web sites and effectively manage pay-per-click and internet marketing campaigns. Combine this with site and visitor analytics services and your web site is turning visits into customers.
Learn more about our:
Visit, Acquire & Profit Search Engine Marketing Services.
SEO Optimization
What are the advantages of organic search engine optimization or SEO?
Studies have shown that up to 70% of all visitors to a search engine will click on the natural or organic search result before they click on a paid search engine result. You should also consider the following advantages of SEO.
- No Cost Per Click - You don't pay a fee for every click generated from organic search engine results
- Long Term Traffic - As long as your website is active and continues to generate new content and new links you will receive traffic from organic search results
- Visitor Trust - Studies have shown organic listings are considered more trustworthy.
PPC Pay Per Click
What are the advantages of PPC or Pay Per Click?
If managed properly pay per click, PPC, can be very effective in generating business. Some advantages are:
- Instant Exposure - You can have a PPC campaign up and running within minutes.
- Guaranteed Positioning - You can command the top position on a search result page.
- Immediate Impact - Start generating leads and business opportunities immediately.
Local Search Engine Marketing
If your business sells to local customers only, we can target them with a geo-targeted SEO or PPC campaign. For example we are based in Dallas, TX and target terms like
SEO Dallas,
search marketing company Dallas and
internet marketing Dallas. This is important to us because we like being able to get in front of our clients without having to get on a plane.
By optimizing our website for Dallas, Fort Worth & Texas oriented terms we have a strong geo-targeted search engine presence. We've also implemented a geo-targeted PPC campaign to reach potential clients in Dallas, Plano, Frisco, Ft Worth, Irving, Arlington and throughout the DFW metroplex. This is a strategy that works for us and we can make it work for you.
Local search terms are one of the fastest growing segments of search targeting. Our company has generated thousands of local leads for our clients targeting the Dallas / Fort Worth metroplex and we chave taken those processes and developed successful local SEO and PPC campaigns for clients in many cities and states throughout the United States.
Search Marketing Is Not Going Away
While traditional media like newspapers, radio and television struggle to survive, search marketing is thriving in part because of the high ROI it delivers as well as the wide use of computers at home and at business and the rapid growth of smart devices like iPhones. If your company is not marketing online you are behind the game and certainly at a disadvantage to your competitors. Take the smart step and contact us today to get your search engine marketing campaign started.
Whether it's Ecommerce, B2B or an extension of your marketing arm, the web is an exciting and dynamic place for business. Our clients, located in Dallas Texas and throughout the United States, are a diverse group with needs ranging from a simple brochure website to a sophisticated ecommerce site. We listen to each client, help define their needs and implement the proper web design strategy for them.
Learn more about our Visit, Acquire & Profit Web Design Services
SEO Training - We realize not every business marketing budget can include outsourcing their SEO needs and offer our 10+ years of experience with Smart On SEO, a search engine optimization training series.
Learn search engine optimization from the ground up starting with our SEO Starter class, which teaches the fundamentals of search engine optimization. You'll learn the basics of:
- Site architecture issues
- Keyword research
- Title and Meta tag optimization
- Content optimization
- Link building
- Analytics
Smart On SEO training classes allow entrepreneurs, small business owners, and sales and marketing professionals to succeed online! Get Smart On SEO
